I recently had the chance to speak with Christine Preusler at Hosting Advice, who then wrote up a detailed and insightful profile of Contextly’s recommendation service and how our model of quality links back to publishers’ own content resonates with publishers as they move to building loyal audiences.
We’ve found that being the best related links plugin for WordPress has helped us win high-quality publishers of all kinds as clients – from brands to tech media. (We’re not just WordPress, of course, we also have a supported Drupal related links plugin and have an API version that works with nearly any publishing system.)
Ultimately, Ryan said Contextly’s value proposition varies based on the type of publications it serves. “The one thing we’ve found is that people publish for so many different reasons,” Ryan said.
For customers like Stitch Fix, an online personal styling brand, the goal is to attract as many readers as possible in hopes of converting them into loyal paid subscribers. Cult of Mac, on the other hand, is focused on building its readership base and increasing credibility.
“Everything we do in terms of our recommendations goes back to that publisher’s own content,” he said. “For some publishers, we do that cross-publication if they have sister sites, but our focus is typically on smaller sites and niche sites that value maintaining trusted relationships with their readers.”