The middle of the month deserves a sneaky feature, so here it goes: Here’s how you can add a second site to your curation search and have Contextly think it’s your default site.
Let me explain: say you wanted to choose related links for your own site: redunkcoolsite.com. When you install Contextly, the default search site if you are choosing related links or creating a sidebar will be redunkcoolsite.com.
But say you had a second site: stupidcoolsite.com. And you wanted to link to a post from that site in your related section or a sidebar.
It’s a more common situation than you might imagine, and our solution is more graceful than you might suppose.
Early on, we made a counter-intuitive decision. We were not going to build a dashboard. Instead, we would send a daily, weekly and monthly report to our publishers with info on how Contextly was working and other info about their sites.
It turned out the open rates were outstanding. Publishers began asking for more. How can we send this report to more of our staff? Can you include X feature?
We’d stumbled onto something right.
Many publishers have posts and content they’d like to highlight from their site that aren’t necessarily related to a given story.
Say around Thanksgiving, you might have Fall recipes you want to show off – or even content about how to survive extended family time.
Or if you have multiple sites, you might want to have one site recommending content from the other.
That’s where Contextly Custom feeds come in. You simply give us an RSS feed in the control panel, then specify what module or module section you want it to show up in.
So far in the November round-up of our favorite features, I’ve shown a few of my favorite editorial tools that we built to make writing faster, easier and more effective for building engagement and SEO. I wrote about our internal linking tool, the external linking one,in-story auto-sidebars and how-to choose related posts, and curated in-story sidebars.
While none of these take many clicks, there is clicking involved.
So Sunday’s favorite feature is about not having to do anything.
One of the lessons we learned early on is that publishers have more than just content they want to recommend to readers. Publishers might have their sports writer talking every Tuesday at noon about Sunday’s game. Or have an email list they’d like folks to subscribe to.
Still others are companies doing content marketing to build their business and they have whitepapers they’d like to promote to blog readers. Others may be authors who would love to have a way to promote their book.
That’s why we built what we call Promo Links. Promo links are internal marketing recommendations that are shown to readers in reserved spots in our recommendation modules.
So far, our set of posts on our favorite features has largely focussed on editorial tools. Things like choosing links for SEO building; or cool sidebars that build engagement and lower the bounce rate.
For the Friday edition, I want to venture into the Control Panel. We spent a lot of time making the displays not only customizable, but easily customizable. We built some simple tools to let sites choose the order of the sections in the main module.
Adding a good looking sidebar to a blog post or story should not require handcrafting HTML.
You might however want to handcraft the content that goes into the sidebar – which is why we made it simple to create manual or curated sidebars.
A number of our clients make good use of them to build engagement. Take the one pictured above from Modern Farmer pointing readers to more about them apples.
So how did Modern Farmer make that sidebar?
Sidebars in the body of stories not only add a visual flair to stories, they also provide a portal to readers to see your depth of coverage and make their way to those stories.
Adding a good looking sidebar that lives in the body of a story shouldn’t be hard. And adding an in-story sidebar that auto-populates keeps your editorial team free for other work.
One of my favorite features about Contextly is that you don’t have to do anything to get great related, personalized, evergreen and popular recommendations.
Publishers can do what they do best – creating great stories – and we do what we do best: getting the right story to the right reader.
When we created an easy way for writers to link back to previous stories, we thought it should be just as easy to link to stories and site out on the web.
After all, the World Wide Web, by definition, is made of links between pages. That’s what gives the raucous mess of the web some semblance of order.