Contextly Channels Let Readers Follow Topics They Care About

Publishers have just gained a potent tool in the battle for readers’ attention and loyalty. Today Contextly introduces Channels. Many publishers write stories that consistently fall into a small number of topics. Contextly Channels now make it possible for readers … Continue reading

An Auto-Sidebar in Every Post (Better than a Chicken in Every Pot)

At Contextly, we’re big fans of sidebars in the body of stories. Sidebars with smart recommendations show off the depth and breadth of your site, and add a nice visual flair without interrupting a reader’s flow through a story. Sidebars … Continue reading

Infinite Scroll Is (Usually) Just a Bad Recommendation System

Infinite scroll, the web design practice that lets readers scroll down into more stories on a news site after reaching the end of a post, became popular with news publishers after the rise of feed-based sites like Instagram, Facebook and … Continue reading

Kill All the Authors’ (Bios)

Author bios don’t belong at the end of a story; they should live on their own page. Boost engagement and CTRs and pageviews per reader by simply moving them out from under stories. Continue reading

The Things Publishers Can’t Count

There are things publishers can’t count on the internet. Things that don’t show up in Google Analytics or in Chartbeat. I know that sounds like heresy in the age of pageview quotas and dashboard fetishism. It sounds a bit odd … Continue reading

A Small Ode to the Web

Yes, mobile browsers suck and crash too often. Web pages take too long to load. Too many publishers make it an Olympic sport to read a story to the ending killing pop-ups and dodging auto-playing videos. And all the other … Continue reading

Favorite Feature #11: Adding Related Links Pointing to Another Site

The middle of the month deserves a sneaky feature, so here it goes: Here’s how you can add a second site to your curation search and have Contextly think it’s your default site. Let me explain: say you wanted to … Continue reading

Announcing Auto-Sidebars 2.0: Automatic, Easy and Editable

We’ve had Auto-Sidebars for a long time, and the first version was pretty cool. Version 2.0 shipped this week and now they are wicked cool. The sidebar below is a live Auto-Sidebar. Basically, Auto-Sidebars are sidebars that live in the … Continue reading

Some Examples of Algorithmically Detected Evergreen Stories

Interest in evergreen story detection algorithms is driven by the underlying economics that characterize publishers’ archives. Publishers’ archives can be hugely valuable to readers, but remain mostly inaccessible to readers due to the cost of finding content in those archives. … Continue reading

Why WPEngine (Rightfully) Bans Many Related Posts Plugins

WPEngine, one of the premier WordPress hosting sites, allows sites to run almost any plugin. But notably WPEngine blocks a number of related posts plugins, including Dynamic Related Posts, SEO Auto Links & Related Posts, Yet Another Related Posts Plugin … Continue reading